Gamers are a gullible breed, slap rgb or tag it gamer then hike the price up, also cosmetics and microtransactions. They flock to it like a moth to a flame!
For some tho they are avid gamers but without "complete" focus, or even awareness, at an extreme, of the hardware they are using or wish to be part of the group who feel the need to continually replace it.
Our son is like that. He would sooner spend his spare cash on his family, and other things, than bother about his PC hardware, often making do with my donations. It isn't about money, well not completely, he is content with his GTX 1080 and a 1080p monitor. He thoroughly enjoys the games he plays and is happy enough to turn down the settings as needed.
He certainly does not keep up at all with reading about PC tech.
As long as his PC works for what he uses it for he is fine. No real internal or external influencers, as long as it isn't broken.
A friend that I know is equally happy, but has much less time to use his PC, with a 4090 and an equally balanced rest of a high end computer, typically playing Indie titles.
Not a criticism but just an observation that there are many flavours of PC gamers, ranging from truly "the don't care less" about hardware to the "that's compellingly nice and shiny to buy", I'll justify that.
Each to their own I suppose