He probably means FE card can't see 4080 FE being £949 when 3080 FE is / was £649 . My guess 4080 FE £700-£750
Also remember the 3080FE 10GB was a unicorn card and just a marketing trick as real street prices were very different for the AIB models, also remember the 3080 12GB is really a $1000 card if there was an FE model as that's what they sold at as AIBs plus the AIBs extra added remember they were really 3080ti prices and why Nvidia didn't make an FE as they would have had to have a $1000 price tag, 3080ti remember is $1200 in FE form.
So expect the same games again from Nvidia with a unicorn card that you can't get at FE price or paying more for the AIB models again, also these next cards will have more than 10GB of vram and just looking at the 3080 12GB expect the 4080 to have a $999.99 price tag for the FE or a fake $849.99 price and no real availability and then they will create a 4080 with more vram again or more cores and call it the 4080 family and have a $1200 price or $1049.99 depending how many FEs they want to create and the 4080Ti is going to be $1500 or $1349.99.
Remember the family games they played with this gen for the 3080 and 3090.
4090 will be $1649.99 - $1749.00 and the 4090Ti well $1999.99 - $2499.99.
They saw what happened last time and what people paid and with inflation and still issues in manufacturing and supply of components and even the basic materials and shipping costs. Won't be a cheap generation this one and the power use is going to be silly on the top end cards, so new PSUs needed too to add to the cost of the GPUS for some.
Also wait and see what the scalpers will do too, they will buy up everything and make this mess worse too, even without mining and covid issues still going on. Also if mining kicks back in well good luck and it's about that time again for a new mining coin to hit the limelight .. Never ends really this mining mess as they move from coin to coin all the time every few years and always seems to land with new launches of gpus.
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