Its not even £1200 when all is said and done, they should be able to sell them for £800 so they have effectively paid 400 for 12 months of gaming: £33 quid a month to play with the best of the best, which for people with decent income is relly nothing. How much does their internet, mobile phone, cable TV, Netflix, etc. come up to each month?
A lot of TXP owners may also not have another serious hobbies, so if threy throw their cahs at a top end gaming PC it works out much cheaper than many other sports and hobbies. I have £15K's worth of camera equipment for example, some people I know have well over 30K in lenses, other have 10-12K in pedal bikes.