Why I haven't been on the forums (for quite some time)

[Thekwango]

"DA spice" in here

I'm jesting mate - it's not quite as bad as everyone is making out. a few tweaks here and there and you'll get there. remember a lot of this is subjective - just go and read the uproar there has been regarding the changes made to the OcUK website!

 

[BDEE]

For me the whole layout etc just looks like a con site. I wouldn't buy from it personally.

 

[Sankari]

Going to get the photographer to take all the pics again with male or female models

Make sure they're nude models, to drive up traffic.

 

[bitslice]

Needs a filter for Men, Women, Kids.

+1

Not all previews show a front view
I'd like some way of judging scale as some glasses can be quite small on the face


Sell me a lifestyle,
these are fashion items, I'd expect to see glamorous people wearing glasses and overclocking their PC's (maybe)

 

[AHarvey]

OK, first impression, the buttons on the home page are too far apart, that's a lot of empty space between them, and I am lazy as are most other people online.

Secondly, you're photos are terrible. I shoot products for a few online retailers as well as for Bridgestone Golf UK and if I handed over those shots I'd never get any repeat custom.

Depth of field is too small.
Too many photos of the product.
what color background do you want on them, I see anything from white to grey.
You need a couple of photos showing the entire product then, if you want more, a few close ups of the details.
reflections in the lenses are distracting, especially from the front

If you need advice etc, feel free to email me via trust.

 

[africanos23]

OK, first impression, the buttons on the home page are too far apart, that's a lot of empty space between them, and I am lazy as are most other people online.

Secondly, you're photos are terrible. I shoot products for a few online retailers as well as for Bridgestone Golf UK and if I handed over those shots I'd never get any repeat custom.

Depth of field is too small.
Too many photos of the product.
what color background do you want on them, I see anything from white to grey.
You need a couple of photos showing the entire product then, if you want more, a few close ups of the details.
reflections in the lenses are distracting, especially from the front

If you need advice etc, feel free to email me via trust.

Thanks for that, SEO is my best skill set not photography. I'm thinking on how to make the pics stand out. Something like what Asos or Zappos (as they are huge businesses) is doing is what I think will do the trick.

 

[Random Guy]

Crikey, you are a brave soul if you would venture into the world of GD for feedback on just about anything, let alone a website. But fair does, you know to take any feedback with a requisite dose of salt and that your feeling for your business and your "gut" is always the decider.

P.S. I don't think I am your target market but standardise your front page button and label sizes, consider different menu configurations, and now is the time to get some A-B testing going. Read "The Lean Startup" by Eric Ries, which is ideally suited (imo) to a venture like yours. Good luck and all the best with it!

 

[paradigm]

The white text and light blue icons on the homepage are awful. They'd look significantly better with some kind of backdrop rather than simply the background image.

Alternatively, ditch them completely, none of them are a call to action, which is what your landing page should be ALL about.

 

[africanos23]

Crikey, you are a brave soul if you would venture into the world of GD for feedback on just about anything, let alone a website. But fair does, you know to take any feedback with a requisite dose of salt and that your feeling for your business and your "gut" is always the decider.

P.S. I don't think I am your target market but standardise your front page button and label sizes, consider different menu configurations, and now is the time to get some A-B testing going. Read "The Lean Startup" by Eric Ries, which is ideally suited (imo) to a venture like yours. Good luck and all the best with it!

I'm running eyetracking and heatmaps

The white text and light blue icons on the homepage are awful. They'd look significantly better with some kind of backdrop rather than simply the background image.

Alternatively, ditch them completely, none of them are a call to action, which is what your landing page should be ALL about.

I'm trying to see how to make call to actions (categories,on sale,recently added) but also providing a USP.

 

[paradigm]

You could at the very least have each of the main icons on the landing page actually be clickable. Taking you to an "about" type page and to the relevant section (ie Shipping details, warranty info, etc).

 

[africanos23]

I've redesigned the homepage again. It goes better with the other pages of the site as it has the standard menu and footer.
Buttons USP etc

Forgot to mention I have pushed the free returns from 14 days to 30 days due to the slower free shipping method.

We've actually made a sale 4 nights ago (to someone in our country) through facebook ads. We have pay on delivery in Cyprus (which is something you guys don't see). Anyway the person ordered through the website on mobile so I guess I'm doing something right.

This is what was included in the box

Spoiler

People that wear contact lenses or prescription glasses can you check for some problems we might have on the product pages ( in terms of entering your prescription ) and how we should change it to be easier/friendlier?

 

[paradigm]

That's now a complete mish-mash of sizes and colours.

Eurgh.

 

[africanos23]

That's now a complete mish-mash of sizes and colours.

Eurgh.

I need to have something up as the site is getting traffic. I'm 100% changing it but I need to see what other competitors are doing.

 

[silversurfer]

That currency box just ruins the page and looking at of the back of her jacket is not very welcoming for a product worn on the face.

i like the front page

 

[africanos23]

i like the front page

The frontpage was different yesterday, Cosimo was mentioning the dropdown box for currencies (not the automated one used now)

*Mind the colours* (its a heatmap)

Old mobile version:

Spoiler

 

[AndyT]

As a website it actually looks alright to me, there are some harsh critics on here.

The main problem I see is that I would, never, ever, ever, ever buy a pair of glasses or sunglasses without trying them on first and asking at least one other person what they thought. I don't know anyone else who would either.

There is a reason that high street opticians are still in business in every town in the UK, when many other businesses have moved out/failed.

 

[tom_e]

As a website it actually looks alright to me, there are some harsh critics on here.

The main problem I see is that I would, never, ever, ever, ever buy a pair of glasses or sunglasses without trying them on first and asking at least one other person what they thought. I don't know anyone else who would either.

There is a reason that high street opticians are still in business in every town in the UK, when many other businesses have moved out/failed.

Because you can't get your eyes tested over the web? Plenty of people buy glasses online, most companies offer a trial so you can order a few different styles and try them out for a week or 2 then send back the ones you don't like.

 

[africanos23]

As a website it actually looks alright to me, there are some harsh critics on here.

The main problem I see is that I would, never, ever, ever, ever buy a pair of glasses or sunglasses without trying them on first and asking at least one other person what they thought. I don't know anyone else who would either.

There is a reason that high street opticians are still in business in every town in the UK, when many other businesses have moved out/failed.

The truth is that most people I have asked say exactly the same thing, but if they know what pair they want and can find it online cheaper, they don't mind saving some money.

 

[Hobbsie]

do you sell in google shopping? if so you will get an account warning as you have watermarked your images.

 

[SpeedFreak]

I quite like the website. The only thing I would change is the speed of the transition between views when hovering over the items. I think increasing the delay to 1 second and slowing the transition would work well and stop pulling attention all over the page as you navigate to an item.