Wokery

[chroniclard]

The anti woke beta's are more entertaining than the woke stuff.

 

[Minstadave]

With changes already in motion to really redefine inclusive colours within lingerie, last year the team was driven to go harder and faster, fuelled by the global conversation on racial inequality, following the horrific death of George Floyd, as well as clear customer feedback on industry standard colour names such as ‘tobacco’.

So they did use the George Flloyd name but in what seems an accurate context. Don't get the drama.

 

[krooton]

So they did use the George Flloyd name but in what seems an accurate context. Don't get the drama.

Yeah, typical newspaper crud, almost making it sound like they called it "The George Flloyd Collection".

 

[Thekwango]

M&S make 7 shades of flesh toned underwear for women.

Men of OCUK who neither need nor understand the need for such product get triggered severely.

Standard Wednesday.

yup, i've seen some pretty random things argued about on these forums over the years, but the colour of bras and knickers is high up on the WTF scale!

Is this question some kind of filter for men who've never been with a woman long term?

i lol'd.......a lot!

 

[Chris Wilson]

I swear this place is becoming more and more like Reddit, which is a cesspool of outraged muppets lol.

No, it's just many people are fed up with multiculturalism being rammed down their throats by advertising agencies and are becoming more vocal about it. We don't ALL embrace it, nor wish to be asked to embrace it.

 

[thenewoc]

I totally agree, "M&S bring skin coloured underwear" definitely isn't a story. The point the OP is trying to make is that a company many perceive as almost a national institution is joining many other companies in taking advantage of an contributing to the increasing politicisation (and polarisation) of our culture.

Yes it's the way it's introduced in the self congratulatory way, look at us we're the good guys. If their occupying such moral high ground, why's it taken this long? It's so fake and obvious, smacks of desperation to exploit some extra sales on the back of a race incident, death of a gangster.

 

[Angilion]

There's always been white, black and other colours so not convinced that they actually need to be skin toned now when they haven't before.

They don't need to be. There doesn't need to be any colour choice in clothing at all - undyed cloth would be cheaper to make, equally practical and far better for the environment. But colour matching to skin would help in the scenario you're replying to (lighting strong enough for outer clothing to be translucent). Colour differences, even quite small ones, tend to stand out quite a lot as most humans are pretty good at colour vision and place a fairly high emphasis on it when interpreting what's being seen. Works the opposite way too - I once saw a woman out on the town dressed in tight clothing closely colour-matched to the visible parts of her skin. At first glance even from a fairly short distance it looked like she was completely nude. A bold move in the "look at me" competition.

As other people have pointed out, what makes this unremarkable colour choice in a clothing range a political matter is that M&S has knowingly and deliberately framed it as a political matter. So the issue of any practicality is irrelevant to whether or not it's political - it's political because M&S deliberately made it political.

But I'd rate it as 1/10 at most on the woke-o-meter. It's a minor politicisation without malice (as far as I can tell). It's not like M&S went full Coca-Cola and eagerly embraced fashionable racism in a fashionably extreme way.

 

[arknor]

arknor, show us a 'sexy' picture of you in your underwear. Let's see what we're dealing with.

7 inches but you gotta sign up to my only fans man, no freebies for ocukers who wanna see my gucci boxer shorts

It's amazing you have to explain this. Some people must have never met a female.

one with a vagina? I think thats where my kids came from

 

[krooton]

Yes it's the way it's introduced in the self congratulatory way, look at us we're the good guys. If their occupying such moral high ground, why's it taken this long? It's so fake and obvious, smacks of desperation to exploit some extra sales on the back of a race incident, death of a gangster.

Then buy your knickers elsewhere, I'm sure M&S will shed a tear at the loss of your custom.

 

[thenewoc]

Yeah, typical newspaper crud, almost making it sound like they called it "The George Flloyd Collection".

Not just any 'The George Flloyd Collection' but the 'M&S The George Flloyd Collection'

 

[thenewoc]

Then buy your knickers elsewhere, I'm sure M&S will shed a tear at the loss of your custom.

I will and one that's better quality too.

 

[arknor]

Then buy your knickers elsewhere, I'm sure M&S will shed a tear at the loss of your custom.

only old people shop there anyway, it's like a retirement home

 

[VincentHanna]

If you're going to have a product line called "nude" having variations for all skin colours should be a given. Bringing up GF in the press release is an eyeroll but that's about it. Companies jumping bandwagons pretending to care in order to get more cash out of easily influenced people is nothing new (see pride month).

Not really "Inspired by" George Floyd at all then, more an acknowledgment that his death bought about lots of discussion about racial equality and it made their own team think about offering more colours.

Why am I responding to this!

 

[Angilion]

only old people shop there anyway, it's like a retirement home

I bought my comfortable slippers from M&S. Oh...wait

I often shop at my local M&S. I'm 52. Sometimes I'm fairly sure I'm the youngest customer in the shop. I'm not surprised M&S is having trouble with the clothing side of its business. It's not a fashionable label and it's not hyper-cheap tat from the sweatshops, so there's no chance of selling to the mass market.

 

[VincentHanna]

I bought my comfortable slippers from M&S. Oh...wait

I often shop at my local M&S. I'm 52. Sometimes I'm fairly sure I'm the youngest customer in the shop. I'm not surprised M&S is having trouble with the clothing side of its business. It's not a fashionable label and it's not hyper-cheap tat from the sweatshops, so there's no chance of selling to the mass market.

They've had trouble for years, food is their profitable side of the business.

 

[arknor]

I bought my comfortable slippers from M&S. Oh...wait

I often shop at my local M&S. I'm 52. Sometimes I'm fairly sure I'm the youngest customer in the shop. I'm not surprised M&S is having trouble with the clothing side of its business. It's not a fashionable label and it's not hyper-cheap tat from the sweatshops, so there's no chance of selling to the mass market.

I've shopped there a few times for clothes last time was 5+ years ago when I needed some warn clothes for travelling though.
thermal vests, wool jumpers etc M&S seemed like a better option than going next or wherever.

it's a proper old peoples shop though, even the staff are old lol.... the people on the tills in the supermarket area look like they retired already but got bored and wanted to work again.

shame the food is so expensive and not really worth... I just go there for cookies etc, maybe the odd pizza or whatever instead of a takeaway

 

[MikeTheNative]

It's expensive so don't shop their too often but their food is really good, their department side is really outdated though.

 

[cyruss]

I've shopped there a few times for clothes last time was 5+ years ago when I needed some warn clothes f
(...)it's a proper old peoples shop though (...)

it's for old people, young people buy on the internet

 

[Ayahuasca]

They've had trouble for years, food is their profitable side of the business.

Yep, out of the supermarkets, their meat is levels above the others, on par with most of the local butchers around my way.

 

[Roar87]

it's for old people, young people buy on the internet

I would shop at M&S if there was one near by, their food is good quality, I literally never order food online