Unless you are video editing in wider colour ranges or other content that requires the expanded gamut, then it's more logical to stick with the settings mentioned in the thread before. Creator mode, sRGB, OSD gamma 2.4. These are the most accurate out of box settings, then set brightness/contrast to what feels comfortable (53/66 in my case). Visually the look is on par with my old internal LUT calibrated LG IPS. Pretty much 100% of the web is in sRGB as well, so viewing with a wide gamut will make web content look weird on colours depending on the content, browser, website etc.
I also found that QD-OLED looks the best for accuracy after it's been on for about 30 minutes. From a cold start it may feel a bit off shade but 20-30 mins after things have warmed up, it's back to normal. Just like how audio amplifiers perform their best when warm.
For me, everything looks perfect, and I don't get the oversaturated primary colours that often follow standard OLED displays when set to the "factory" OSD settings.
Re: Firmware, I will wait a year or two and then file for a replacement which will no doubt have the then latest firmware on. Mine has no issues right now and no screen marks etc so I intend to keep it as such and once the later revisions have been out a while will file a ticket for the lack of OSD auto message for the refresh and get them to replace the monitor like that guy in the Alienware thread above.
It is stupid not being able to user update the firmware, but this is at Dell's expense and we get next day swapout so take advantage of the system while the 3 years warranty still exists folks. I might even wait until a full 2 years and then sell the replacement to buy the then latest QD-OLED from whoever does the best one then.