Caporegime
They only did that because player numbers were dropping and some servers emptied. So queues were never ending on some.
The current Blizzard is not the old one though. The good developers are long gone.
They just need to merge servers when this happens. The horde Vs alliance community would still be there. I remember when I went Field Marshal you knew exactly who you were getting in every game of battlegrounds. Like wise they knew exactly who you were. Some epic rivalries were born from this.