Agree with this. I also think though that you can never really know if someone really has true star quality until X-factor is over the a career really kicks in. it takes a special type of charisma and persona to keep the momentum going after a show like the X-factor ends, and I think it's after the first year when it really shows who can make it and who just doesn't have that special something in the end. X-factor gives people a solid platform to launch a career, and the best chance to make it that they can get... the rest I guess is down to them, how marketable they prove to be, and especially how they appeal to the public in the long-term.
Or maybe they just need to hire better songwriters? The members of the public that the X factor appeals to are simply not suited to long term appeal, when the next series comes out they've already forgotten about the previous years winner / finalists. The terms 'X factor' and 'Star quality' are just marketting words that mean 'we are looking for someone that will remain successful with rubbish music'. Never going to happen.
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as to what point you are trying to make.
) but must admit there is some good talent on this year 


