Well, you seem to know everything, Microsoft should have gotten you to do the E3 conference .
I by no means know everything, I would have done a damn site better though. MS are renowned for the bad press conferences. They act like they did in the days ox win1-XP where they had market dominance and secrecy was the best practice, that is far from the case these days. I would have told them, to lay everything on the table, explain everything, release all the policies on the web afterwards and just be 100% transparent.