Sorry, how's this relevant to your initial post? You pointed to sponsors cutting ties with him as some sort of indication that money isn't quite everything, in response to my post about West Ham standing to lose huge amounts of money if they sacked him.
From a quick Google, Betway paid £10m to get their name on West Ham's jersey. This presumably then earns them several times that amount from rights fees from all the kit sales and associated stuff that has Betway's name across it.
Adidas paid £77m to ManU for that sponsorship, so presumably paid something around these two figures to sponsor Zouma?
You cannot compare the financial consequences to West Ham if they sacked Zouma with that of Adidas for ending their sponsorship. Adidas (or whoever) didn't pay £30m to acquire his boot sponsorship rights, where as West Ham did pay that to acquire his playing rights. What Adidas have paid is an ongoing fee for him to wear their boots - what they've paid for, they have received. There will be little to no loss to Adidas.
So why were Adidas pressuring ManU over their faling shirt sales? Must be worth something to them, else why would they put their name to it?
https://www.dailymail.co.uk/sport/f...-Adidas-unhappy-club-falling-shirt-sales.html
What they're paying for is the return on that investment, which I presume is far higher than what they put in.
Presumably West Ham also get some money from merchandising, so it's really down to that £30m plus the sponsorship, versus how much more or less they'd lose from
not sacking the ******.
Contrary to what you said, Adidas' decision was almost certainly about money. They don't want to continue to pay a player that will now cause them negative publicity and result in them losing revenue.
They can make money from pretty much whoever they sponsor, but it's their name itself and the reputation behind it that has the value, not the amount they put in.
Yes, money is a factor, but it hinges more on reputation and with what it's associated.