It is expensive. Relative to the panel type it's cheap but for a monitor it is expensive when you consider most people are spending around £100-150.
EDIT:
Frustrating that the price was over £400 as I had budgeted only £400 for one and other money on things I wanted more (speakers, amp, etc), now with the prices going up it's seeming less and less like a bargain too. The big question for me is will this work with a HDMI to DVI cable? I'm hoping to use this as a TV with an AVR, the lack of scalers won't bother me too much (I mean I hardly watch TV anyway hence why doubling the monitor up as one), this might be the breaking point for me as there is a nice cheap (<£300) 24" Dell IPS going elsewhere that would work.