Got to laugh... pretty damn hard. OCUK shilling hard for everyone to buy the flawless and clearly best Asus ROG board, because you won't get the same overclocks with cheaper boards, you get what you pay for, nothing else will match it for memory overclocks, etc, etc.
I called bull on that way early on. New motherboards, things go wrong with a new platform, that is how life goes. Remember Sandy bridge and how EVERY SINGLE MOTHERBOARD shipped had to be replaced what 3 months later because the chipset was duff?
New platforms have issues, I also said when it plays out with a few bios updates, B350 will probably overclock pretty damn well, most boards will overclock within a percent or so(when not considering LN2 overclocks) but there will almost certainly be 1-2 boards that turn out to be completely awful and need a couple of revisions. This can apply to any board, a mistake is a mistake, in fact you could say the boards going most out of spec and trying the most different design has a higher chance of making a genuine screw up.
Pushing £250 ROGs as the only genuine option for overclockers was a completely insane stance for OCUK to take and it also seems to have bitten the customers who they persuaded to go for that specific board pretty hard.
We're seeing plenty of decent overclocking B350 boards, we're seeing seemingly better x370 boards than the ROG with far fewer problems and no surprise, a few bios updates and most other boards are moving towards or already have the same memory support the ROG offers. Who could have seen that coming, a retailer with years of experience of new platforms... surely not.
There have been quite a few reports that users are having the Crosshair simply kill itself, several users and apparently a couple of reviewers who find turning the system on their screen saying bios updating instead of a normal boot, then the system fails to boot again. It's likely the mistake is relatively small and maybe more to do with basically updating the bios to be blank and therefore a useless board maybe which could also be why a new version is so quick. The important thing is that you don't need to be spending £250 to get the performance, overclocks or memory support that OCUK claimed you would have to. I refused to be sucked into the ridiculous "you must by a super expensive board to overclock" bullcrap and I would suggest that other people simply look around at reviews and newer updated specs with improved bioses and get better value for their money. If you have your heart set on the ROG I'd wait a little and check that teething problems are fixed either with a new bios (which prevents the wiping itself bug) or a hardware change to the boards.
EDIT:- I see a V2.2 being shown on a UK retailer now, obviously not in stock.