Well, at least on Feb 19/20 we'll know what AMD will be competing against...
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GeForce RTX 5070 Ti launches February 20, first reviews drop February 19 - VideoCardz.com
NVIDIA sets the date for RTX 5070 Ti The first 5070 card launching in three weeks. NVIDIA has just released updated embargo information for the RTX 5070 Ti. The company initially planned to launch this card on February 14, but the date has been pushed back to the following week due to Chinese...videocardz.com
Then AMD can do their “not the budget brand” nonsense and think $50 - $75 less is going to win them market share. At 5070Ti level they won’t even have the “moar VRAM” card.
I don’t for a second believe they were going to price at $899 but certainly $750 was probable if the 70Ti was the old $799 MSRP.