the problem with retailer gouging is, it gives the product manufacturer a bad name as everyone (who doesnt know better) assumes its amd or intel inflating the prices and they are assuming wrong. but word of mouth is a powerful thing.. i understand the need for retailers making profit, but some shops take it to the extreme and will blame the likes of brexit; with stock that was brought prior or the pound to dollar on previously brought stock. any excuse to raise it, but less keen to bring it back down again. just think when the cpu is back at retail price on black friday and the people who dont understand how retailers work; the retailer is claiming its on sale down from the inflated price!
but if people are buying them at inflated prices, then its ultimately the peoples fault, as if they didnt but them, the price would drop.
i got my 3900x £100 of RRP and wouldnt even buy one above retail (any pc component), regardless of how badly it was wanted or needed.