Not even so much that. I have a 1080Ti currently and am looking to upgrade. It just throws me that they went from 11GB on the 1080Ti and the 2080Ti to 10GB on the 3080, especially when there are already outliers that are approaching that limit.
I am still unsure why they knocked it down if they deemed both previous flagships of warranting more. I still would be unhappy with a card hitting VRAM bottlenecks a year after spending £650+ on it though no matter what it had.
I think they are concerned about AMD and the reputation that Turing was a rip off. That, plus Ampere not being much of an improvement.
My theory is as follows:
To stay ahead of AMD. They have rushed to market with only 1gb ram modules available.
To be competitive, they have cut cost on the 3080 by producing with 10gb. Then they can release at £650, with 30% over the 2080ti on current games and get the great publicity. However, be aware that the 3080 isn't really 30% quicker. Nvidia have had to max these out to gain the 30%. Oc against oc 2080ti cuts this lead down to ~20%.
As the arch hasn't improved much, they are then in the position of not having much more to give from the full fat chip and not making the cash they want. They then make a new tier, with large profit margin and new marketing (muddying gaming and production) to try rake some of it in, the 3090 with ample ram for the upcoming years.
When 2gb modules are available. They will release a 20gb 3080 for £950 as a super (the card they really wanted to release), and a full fat Titan with 48gb and a few percent faster than the 3090.
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