Seems to be quite a bit of naive optimism in this thread
~£199 for the 5850 at launch and £300 for the 5870 is probably more realistic with drops to £150-160 and £260-280 once the dust settles.
How is it naiive optimism? Did a
ATi not price the same way with the 4800s?
If the 58XXs are $199 & $299, as reported , then £ priced based on that isn't optimism. It's looking back on previous releases to compare.
People are not using their heads when forming these conclusions.
People are still convinced that they make their profit on a per card basis.
The actual pric. Of the card us irrelevent, it's what price point it hits.
It's got nothing to do with misguided opinions.
FACT; if they price the 5800s the same as the 4800s they'll sell a lot more cards than if they priced them at the numbers people in this thread are making up.
People need to get the end user cost out of their head.
They don't make profit from selling graphics card a at a certain % markup and the higher the markup the more money they make.
Stop thinking about it as profit on a per card basis. It doesn't work that way.
What they're interested in is the sales volume, order quantity, OEM deals.
Also, price isn't relative to performance with mew gem cards otherwise both my 4850s would have cost £260 each and we all know they didn't.
Manufacture cost is so low that ghe main cost recoup is R&D. The money made from the cards has no bearing on individual card profit, but how much the 5800s as a product line makes.