they need to sell existing stock so they can reinvest this money, but the 380X will still destroy Nvidia in 3 months time
this is because Nvidia have no plans for 6/8GB mid range cards, unless they change their minds..........
the Titan Z is in direct competition with the later 390X and not the 380X, the 380X has no rival

only their own 290X 8GB..Nvidia are in real trouble now,
they have no cheap mid range card for this year at 8GB do they:...the 970 is effectively Dead or will be soon, just look at page 1 Google
the future for 4GB RAM cards is over......... but it looks like Nvidia have ignored this, their best bet is to fix the 970 and release it at 8GB