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**AMD Fiji Thread**

Except again, the 'customers' would be OEM's, and they have always had access long before press, long long before press. For GPU's you'd expect 6 months before release minimum which seems to be the case, partners showing working products at CES was expected and I'm sure suggested at the time. Again any reviewer, anyone who gets press samples for review would know OEM's know WAY more than press and way way earlier. No, no reputable reviewer would be miffed at that, not even in the slightest. You think Anand would be miffed because the Dell CEO is shown Fiji before he is.

AMD>OEM/partners>>>>>>>>>press>launch>consumer.

That is, has always, and will always be the sequence of information being given out.

Hi,

You are insinuating he was unable to tell the difference between the general public and a select few OEM representatives. I'll gladly take this back if you can prove otherwise. He is talking about a controlled environment at Computex which was recently. Not to mention a consumer trade show.

[EDIT], getting my events muddled here, Computex was very recent in fact.
 
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Hadn't the titan x been out for a while then it got rebranded to a card which is supposed to be below it so titan x is the top card and 980Ti below it.

The 980Ti is exactly the titan x with half the memory fact (well few cuda cores less but makes no difference really) But a lot cheaper. Good for consumers but might leave a bad taste in peoples mouths who got a titan x thinking this card will be unmatched.

The 290x got a refresh, uses less power now, has improved memory so it now has faster memory chips which gives it that 20% more bandwidth. Twice the memory and a slight clock bump and goes from being top end to mid range cards. Not exactly the same thing but still its a rebrand from both companies.

People who own top end cards are not going to be looking at mid range anyway so who cares? Why are people getting so worked up over it? It's still going to be faster than previous gens mid range such as the 280x substantially faster! Yea its bit more pricey than the current 290x but its just released and new cards always have premium prices at first. They will drop eventually.

except you can essentially buy the 290x for £220 whilst the 390x is £350. Yes nvidia do rebrand. but when they do their rebrand prices fall and tend to reflect, in this case they just added a 3 and sold a 290x for £130 more.
 
Hadn't the titan x been out for a while then it got rebranded to a card which is supposed to be below it so titan x is the top card and 980Ti below it.

The 980Ti is exactly the titan x with half the memory fact (well few cuda cores less but makes no difference really) But a lot cheaper. Good for consumers but might leave a bad taste in peoples mouths who got a titan x thinking this card will be unmatched.

The 290x got a refresh, uses less power now, has improved memory so it now has faster memory chips which gives it that 20% more bandwidth. Twice the memory and a slight clock bump and goes from being top end to mid range cards. Not exactly the same thing but still its a rebrand from both companies.

People who own top end cards are not going to be looking at mid range anyway so who cares? Why are people getting so worked up over it? It's still going to be faster than previous gens mid range such as the 280x substantially faster! Yea its bit more pricey than the current 290x but its just released and new cards always have premium prices at first. They will drop eventually.

Wasn't the 290 just a cut-down version of the 290X too?
Releasing cards that are slightly cut-down versions of another card isn't what I think of as rebranding. Making the 680 a 770 or the 290X a 390X is what I call rebranding. Otherwise how do you vary your line-up? does each card have to be a completely different architecture rather than a varation on one you've used before for another card in the line-up?
 
Refreshing to see some new technology break through in the graphics card sector, I look forward to seeing it evolve.

I don't think 4gb of VRAM is going to be that much of an issue, it isn't as if a game's entire texture assets library is in use, simultaneously in every area, all at once, so even if it is a problem, then the worst I can envisage is perhaps a stutter or two when moving between areas in massive open world titles.

Whilst the lack of HDMI2 is a problem for me and there doesn't seem to be a solution for the time being, it obviously isn't impossible to overcome. I'm not an expert, but my observation is this :-

4K PC gaming in the living room, is fast becoming a reality. We're at a point now, where graphics card hardware is powerful enough(for the record, I don't consider not being able to run a game at Ultra, as being equal to not being able to run it at all, PC gaming has always been about making trade ups between image quality and performance and it probably always will be). Small form factor is becoming popular, TV manufacturers seem to be taking gaming much more seriously than they did even a couple of years ago. Most 4K TVs released in 2015 have acceptably low input lag, whereas even just a year earlier you had to cherry pick which models and manufacturers were suitable. Pretty much all TVs released now have full chroma support and they all have anywhere between competent and excellent scaling and processing engines. This increased emphasis on the importance of gaming as a home cinema application, is also reflected in enthusiast and review sites.

At the moment, for whatever reason; probably commercial, home cinema just doesn't feature Display Port, it's not only TVs, it's AV receivers, sound bars and pretty much anything else. It's all HDMI and in order to run a video through HDMI at 4k beyond 30hz, it needs to be HDMI2.

The important thing for me however, is not that AMD have neglected to equip their cards with HDMI2 ports, it is in how they react to the potential for this to be a problem. They have created what looks to me to be some really competent display technology in Fiji and it's genuinely refreshing for an enthusiast to see the cycle of "more cores, more memory, more heat, more space" that we've been locked in for what feels like ages now, broken. These cards represent a change in direction, which was needed, they are ideally suited to small form factor and they are ideally suited to the living room.

AMDMatt, I don't expect you to be able to make any big statements on behalf of AMD here, but over the next few weeks these cards will be getting reviewed and I have a feeling that AMD will be getting asked what their position towards "4K Fury in the living room" is. Given how ideal these cards are for the environment in question, it would be nice for AMD's position to be either that of bundling a converter with their cards capable of carrying a 4k 60hz signal to home cinema equipment, or that of releasing a suitably priced converter after-market. I don't know, the ship might have sailed for the Fury and Fury X, but maybe a converter could be sold separately, while being bundled with the Fury Nano and of course with Project Quantum, if AMD are dead set on bringing it to market.

I think if AMD's position ends up being "our cards aren't designed for 4K in the living room" then that would be a real shame, because given the investment AMD have clearly made in this technology and how refreshing it is, it would be nice to see it realize its full potential, in an environment it seems built for.
 
Hi,

You are insinuating he was unable to tell the difference between the general public and a select few OEM representatives. I'll gladly take this back if you can prove otherwise. He is talking about a controlled environment at Computex which was recently. Not to mention a consumer trade show.

[EDIT], getting my events muddled here, Computex was very recent in fact.

General public don't go to private upstairs rooms for shows, Press do when invited, 'customers' as in OEM's get shown this crap 6 months before launch, 'customers' as in consumers, end users, absolutely do not. He's either stupid and doesn't know this or is intentionally attempting to mislead to make it seem worse that they'd show Joe Bloggs before him.

General public at trade shows don't sign NDA's, nor go to private rooms to get private showings of NDA covered hardware.

I've been to these shows actually in all three roles, a consumer, a customer(for a computer sales place, years ago, haven't worked in 'the industry' in forever), and as the press. The only time end users see cool parts at trade shows would be like at E3 where some may have been in the audience, or been in the demo rooms(depending on how public they were). They categorically do not get private meetings with high up AMD or partner companies.
 
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The more I read about Fury the more I edge towards a 980Ti. I prefer AMD where possible but given the performance similarity based on leaked (AMD) benches I think the extra 2GB will make me sleep better at night. :)

I know HBM is an unknown entity and that to date I have had zero problems with 4GB VRAM at 4K, I always tend towards more = better with VRAM.

Will see how availability, reviews and prices go on Wed I s'pose. If the price gouging is too much I will just get a 780Ti.
 
General public don't go to private upstairs rooms for shows, Press do when invited, 'customers' as in OEM's get shown this crap 6 months before launch, 'customers' as in consumers, end users, absolutely do not. He's either stupid and doesn't know this or is intentionally attempting to mislead to make it seem worse that they'd show Joe Bloggs before him.

General public at trade shows don't sign NDA's, nor go to private rooms to get private showings of NDA covered hardware.

I've been to these shows actually in all three roles, a consumer, a customer(for a computer sales place, years ago, haven't worked in 'the industry' in forever), and as the press. The only time end users see cool parts at trade shows would be like at E3 where some may have been in the audience, or been in the demo rooms(depending on how public they were). They categorically do not get private meetings with high up AMD or partner companies.

Hi, but Computex was on the 2nd of June. This room was a show room. Unless Allan is in fact outright lying in saying he was told that it's purpose was to 'build hype'. Best we drop this anyway, it's of little consequence. I've been informed already how cantankerous it's been for certain individuals to get samples and / or information till very recently.
 
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