And a 1660Ti was worlds better than the 2080 Ti's pricing, but that means nothing since we're talking about SKU-for-SKU comparisons. If you're hinging some kind of value argument on the 2nd tier SKU costing less than the top tier SKU then you're going to fall flat on your face.
It is literally this simple:
Top RTX Geforce SKU for Turing: 2080 Ti, £1,200+
Top RTX Geforece SKU for Ampere: 3090, £1,400+
Nvidia have successfully raised the price again.
2nd RTX Geforce SKU for Turing: 2080, £700
2nd RTX Geforece SKU for Ampere: 3080, £700 (lol OK)
Nvidia have held price, but that price is a carefully crafted lie. You cannot buy, nor will you realistically ever buy, a 3080 for less than £800, and those prices are set to increase again once Nvidia rescind their (alleged) initial AIB discount. So, Nvidia have successfully raised the price again, and this time actually managed to spin desire and hype into the mix to get people interested and get sales. A not-insignificant price increase and significantly bigger customer interest? Shareholders will be very happy indeed.
I genuinely don't know how you don't see this. It is clear as day, beyond obvious.