Edited in yellow what i think the prices would be in that scenario, arguably DLSS is a bigger deal than Ray Tracing for many users, and if AMD does not have a DLSS solution, they have no right charging Nvidia prices, as people simply will not accept high prices just on Rasterization performance now. To sway people away from Nvidia they either have to beat them on price, performance and features... its not going to change must just having the fastest card unless its hugely faster for a lot less money, its been seen time and time again people simply will not swap to AMD hardware once they are locked into the the Nvidia ecosystem. We may not like it, but Nvidia did not get their marketshare by accident, year on year consistent performance, better features, more refined and finished products most of the time, or simply paying game devs and working with them to implement their blackbox features.
AMD need a Ryzen moment in the GPU landcscape for it to change on any serious scale, they need RDNA2 or whatever comes next to not only be better, but massively cheaper and offer similar features, as if they do not, its too easy for current Nvidia owners locked in to say "no thanks i'll miss xxxx" if you can cover all the bases and come in at an attractive price, people will change, it happened with Ryzen, they know this, we know this.