I mnean it from a realistic point of view which is how the comment was made i.e. we're all thinking that AMD do somethign special they're going to be cheap as chips and hand over all their work for free... this is what I mean, we need to be relaitic and the statement I made was around the 3090, if they had a beater or equal card, they're not going to be £700 quid cheaper than nVidia are they, i.e. lets get ready for no cheap cards within reason. The fact is we won't be gettiong these cards for £499 (and yes I'm being silly with the price) and we're blinkerd if we think we will...
TV's aren't even in the same ball aprt so a unrealistic comparison, you have god knows how many makers fighting for surpremacy and this reduce prices, GPU's we have two companies. If one sells for £999 the other one isn't going to sell something of similqar spec for £499, that's deluded. Therefore, dont' expect free performance, you'll be pay top dollar. Just because AMD has been cheaper int he past, dont' expect miracles is my point which I thought was clear, obviously not.
We all know that we shouldnt' be paying what we do, but as there's only a choice of two brands they have us and peiople as proven with the 2080TI will pay mental money, so why won't they charge. AMD is a company and will want massive profits, therefore, they'll undercut nVidia tops by 10% and infact wouldnt' surprise me if they price match to a certain extent. You get more performance, but you pay for it