AMD can’t charge too much for their parts as all that really achieves is to increase Intels market share and slow growth for AMD. Look at Nvidia they have been increasing price no end as mechanism to accumulate, but even after decades Nvidia have hardly made a dent in Intel monopoly. Nvidia have just grown the market for Intel to retake.
AMD can have the fastest, cheapest, bestest CPU, GPU, APU by a factor of three and Intel still wins with garbage. That’s not to say AMD wouldn’t have success but, it’s never going to be 50/50 market share between AMD and Intel. Not even close.