Man of Honour
Actually isn't the R9 280X a slightly overclocked HD7970?
The graph places that at around 6500:
http://www.techspot.com/news/54124-...9-290x-alongside-new-r7-and-r9-gpu-lines.html
Considering that the arrow on the side goes higher I suspect,the score is probably over 8000.
Not if you consider you need to know when you can actually buy the cards.
If you release information way before cards are actually available it craters existing sales(Osborne effect) and means the competition has time to respond.
Nvidia did this with the GTX680. Remember all the screenshots with low clockspeeds, and all of a sudden just before launch,the magic drivers came out,showing the high boosting non-deterministic Turbo technology Nvidia had been working on??
This caught AMD totally off guard,and I suspect if they had an inkling earlier on,the HD7950 and HD7970 would have had higher clockspeeds from launch.
It wasn't a marketing demonstration, it was tech info for the media. They'll no doubt get benchmarks and info on the new card but it's under the NDA.
The new card isn't going to be outperformed by an overclocked 7970.
Actually doing the numbers and giving it some thought using a HD 7970 as a comparison the R9 290X should be looking at a graphics score around 9500 and an overclocked graphics score of 11000.
So yes there is something very odd about the numbers on that graph.
Have just given this some more thought see my post above.