Some games run like crap, others don't. In the test they showed Skyrim, Borderlands 2 and Max Payne 3 all achieving over 70fps average... is that somehow unplayable at 4k resolution?
It's daft and seems to be pretty pointed why people are down on 4k results.
4k isn't just about memory or the screens. It's the highest single screen resolution available, they are available and that takes a lot of horse power. when showing what the top cards can do using the highest settings possible makes sense.
Never in the history of the universe of computing has any company, Nvidia intel, AMD or anyone else have they based benchmarks on the maximum playable settings. Anandtech routinely shows fps in the 2-20fps range for Intel IGP's, is that bad because they show what their performance they can provide at maximum settings?
In terms of memory and the daft things people are saying about memory.
http://pctuning.tyden.cz/component/...pletni-vykon-r9-290x-vs-gtx-780-v-17-ti-hrach
You can see which game obviously breaks the 3gb memory limit on the 780gtx, realistically the obvious one is Sleeping Dogs, Dirt Showdown is a possibility to, realistically if a game runs out of memory we're talking about that level of performance loss.
If a card shows an advantage when the card is pushed harder, why on earth wouldn't they show that advantage, and secondly if a card is faster in the highest stress situations why wouldn't you as the consumer want to know?
People are also getting a bit ****y about 4k support, firstly there are several games that run a more than playable setting at that resolution, secondly support for a product doesn't necessarily mean gaming and gaming only, while they will be few and far between, there will be people with 4k screens. There will be people who game and who don't game who want 4k screens and for them to actively ignore the highest resolution on the monitors everyone wants.... while Nvidia shows 4k results would be absurd.
4k results being somehow bad seems to be a Nvidia strawman argument, as does insisting AMD has to compare their card to something that will cost twice as much.