Are AMD out of order.....
No, it's their right to do what they want, NVidia have had multiple occasions of dodgy practices, sponsored titles which support nvidia features, and block amd ones are plentiful. Witcher 3 for example at launch had nvidia hairworks, dlss is a feature that requires proprietary hardware so even nvidia customers on older generation cards cannot use the feature. At least with FSR it works on every single GPU on the market including NVidia ones. On the plus side as well it means the AMD gpus will be fully optimised to run the game so we could see situations where the 7900XTX out paces the 4090, which would be funny considering the price differences.