Ye lets not bother to complain if Nvidia decide to up prices or double them once again in 3 years or so, maybe we'll all be buying 4080 Ti's for £2,000 each then and no problem right?
Meanwhile, it's fine for Intel to do this for close to 10 years and you'll make sure you come lubed and ready?
The chips are completely reasonable. Want EXACTLY/a slightly faster 9900k? (Disclaimer - yes, we don't know exact performance, in everything yet. Reasonable assumptions made).
Ok.
3700X £260 (probably equal)
3800X £310 (probably faster)
Vs £453 on the cheapest 9900K currently available (pricespy).
Now... take into account that Intel will now start binning the 9900k's in "regular" (read, poor) 9900k's and 9900KS chips that'll do all core 5ghz and be in the £600 range.
At what point does your narrative start to sound rather flat?
Shall we add boards?
Ok.
All singing/dancing X570, sure. £350+
All singing/dancing Z390, sure. £250+ (this seems fair, give me a moment).
Cheap X570, sure. £150
Cheap Z390, sure. £100
Older X470/B450. £80
So... this brings total costs to:
9900K + board = £553-£703
3700X + board = £410-£610
3800X + board = £460-£660
So... even with the boards (in both cases, yes, I've ignored the silly Asus flagship outlier) included. You get either same performance ~£100 cheaper or more performance, still ~£50 cheaper.
I've not included the older board option in the price ranges (only based on AS/D and Cheap) as it further reduces price on AMD and drops the lower end of the AMD ranges by about £70. As I omitted silly high end options, I balanced it by removing genuine AMD low end options. We can probably agree that most folks would prefer even a poverty level X570 over older gen boards.
What's the issue? Like, seriously, how do you spin that as AMD being unreasonable?