The most thing ridiculous about all this?
OCUK won't tell us the bloody prices of the motherboards! Why? Why would the price of something be a secret. it makes no sense. AMD released the MSRP of the chips weeks ago. Why are the motherboard prices so hidden? I mean we are going to find out on sunday. So why not now? Would help us plan our builds. All this uber secrecy is just plain stupid and actually annoys me. You don't get this in other industries, consumers wouldn't tolerate it.
When Tesla announce a new car. They tell you the price. Months before it's ready for purchase! Same with anything. Just PC hardware they take their customers for mugs.
Because the price will be based on demand, if they sell well, they will be gouged, if they dont sell well they will be closer to MSRP.