This is true. But no matter how far they drop its going to look extremely bad on their part for charging so much. Not to mention those who have recently spent £1000,£5-600 on 6900k,6850k,6800k etc.All of these bang for buck comparisons to 6900K are a bit meaningless, it's not like Intel are going to keep current prices once they have competition.
It will be even worse for intel if AMD's ryzen chips actually outperform all current intel versions.