To infer that that OC don't understand cooling is frankly ridiculous! Are you plucking these things out of thin air or out of an Xmas cracker!
Have you considered that the boards just aren't up to it? Wht not contact Gibbo or 8 Pack directly with your reservations.
Edit - I see 8 Pack has responded.
Yeah, and maybe seeing as 99% of customers would whack an AIO on and do not set up a fan, that is how most sensible retailers would test such a system to know how it runs in the case that the majority of customers would use. But go ahead, jump to conclusions all you want.
If I was testing systems out to give advice, I'd use a setup most customers use, not the one most don't, and potentially give advice based on that.
However, meh, personally I've found 8packs comments saying gaming is all about single thread completely out dated, I've also worked for online computer stores, met ln2 overclockers... just because you work somewhere doesn't mean you know everything, just because you overclock hardcore on ln2 and can't see past the best and most expensive boards doesn't automatically mean every other board is ****.
I've met people who run online computer retailers who don't know the first thing about the stuff they sell and LN2 guys who go for world records who look on lower clock speeds and midrange equipment as if it doesn't even work right.
Over 20 years of reviewing, personal experience with hundreds of motherboards, working in an RMA department for an online store, being buttered up and given free samples for reviewing and in meetings with sales reps.... across 20 years of seeing recommendations that to really overclock you have to get the very best motherboard, memory, psu, case, in 99.9% of cases a normal 24/7 overclock differs by maybe a couple of percent. When talking about best overclocks on Ln2, that is when in my experience significant VRM improvements make the difference, for 24/7 overclocks and gaming... meh.
Zen itself has a fairly heavy on die voltage regulation system in place already and personally I simply don't believe that compared to every other motherboard and CPU in existence, lower and higher power chips, that suddenly now, with 95W tdps, Zen is the chip that suddenly brings with it a massive difference between the usually monumentally over specced and almost entirely unused(for most users and overclocks) power regulation and the more standard ones that have for decades allowed plenty of great overclocking.
Bios's are buggy, Intel chipsets have barely changed over the years, the architecture hasn't fundamentally changed, that means even with a 'new' Z270 chipset, the mobo makers have 99.5% of everything the need to know about it from previous boards. There is going to teething problems with a new platform people are just forgetting that because we haven't had a genuinely new platform(architecture and mobos) for donkeys years. There are going to be buggier boards and more bios tweaking needed. The focus at launch won't be on overclocking but stability and it wouldn't surprise me at all to see a £250 board get the brunt of the attention from mobo makers for launch. It doesn't to me say you HAVE to have a £250 board to overclock at all well, it says to me, right now the £250 boards are more finished, but the £100 boards will be just fine in not too long, as always.