The 4070 should have been a £300-400 card though so it is still ludicrously priced with a mark up of around 50%, If AMD comes in with anything over £450 for a similar card, maybe slightly faster then that's also ludicrous pricing.I'm quite happy if we get something close enough or better than the 4070 for less money, i think we will.
RX 7700: 100%, $479.
RTX 4070: 106%, $599.
RX 7800: 118%, $549.
Honestly i think that's right, the 4070 is the only one out of all the 4000 series cards that isn't ludicrously priced, its the most expensive AMD can make those two cards without being basically the same price to performance ratio.
Don't forget a £369 3060ti beat a 2080 comfortably and a £300 2060 matched a 1080, so to think nearly £600 is ok for a card that matches/loses to a 3080 is in itself ludicrous.