In a parallel universe where crypto didn't exist the 4070 could have been a 4060 priced at £300, a 4070ti could have been a 4060ti for £400 and a 4080 could have been a 4070 priced at £500, not sure what AMD would have done then.
But they didn't though. This isn't the same Nvidia which did that when they released the 8800GT/8800GTS 512MB within a year of the 8800GTX and less than half the price,and made the whole previous range look out of date. This was also an era where ATI was basically stuck at competing at £150 with the HD3870,ie,they had no need to price the 8800GT 512MB so well.
They looked at Apple and basically wanted that. Less sales,more margins. Its why Apple does not publish sales numbers for iPhones and slowly got rid of entry level options.
Even without cryto plenty of gamers paid massively beyond RRP too. Now you have everyone apparently being an AI master on tech and gaming forums,so it wouldn't surprise me people are also paying for that too.Then all the people saying they will pay "more" for value added software features. Or people who went from not caring about power consumption before April 2023 with Ampere suddenly caring. Since last year Nvidia stopped caring even a little.
So the reality to look better value does not take much from AMD or Intel. Cards such as the RX6600/RX6600XT/RX6700XT/A750/A770 make the RTX4060/RTX4060TI look a mockery in terms of value for money. The RX7700XT makes the RTX4060TI 16GB look even worse. Yes,you can get an RTX4070 but that is nearly £100 more,plus you won't even get a decent game included with it.
So if you can't hold off,there is little reason to buy something like an RTX4060. So what we have is Nvidia offering hardly any price/performance improvements,and AMD/Intel offering improvements on the lower end of the scale....but they are improvements.
Ultimately as much as I don't like what AMD is doing with upselling Navi 32,the reality like Intel they are cheaper overall at most levels. The fact is Nvidia doesn't even bother to respond in any meaningful way in the last few years.If this was the old Nvidia they would have priced dropped the RTX4070 to $500 by now,and dropped the price of the RTX4060TI 16GB by $50. Then AMD would have probably dropped the price a few dollars more and so on. But since they won't do it AMD,has made a decision that they are cheap enough and you either buy their product with a free copy of an expensive game or pay much more for the Nvidia one(or get less VRAM) and some stupid Battlepass for Overwatch 2.
We really need Intel to get some headway in their graphics division.
Sadly it seems £400 - £600 is now the mid range.
Because it seems consoles are now essentially the entry level/mainstream gaming systems. The PS5 Pro apparently is 60CU which means its going to be better than most of the top 10 Steam dGPUs!