Came here to chat about 7700/80s but a I've worked in tech finance for over 2 decades (CFO for the last one) i'll have a dibble here
![Big Grin :D :D](/styles/default/xenforo/vbSmilies/Normal/biggrin.gif)
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Most companies will generally do both (and more). A company of nvidia's stature, resources and being listed will measure the bejayzuz out of everything. traditional P&L format and reporting will of course not feature R&D (it will be capitalised - although that is changing) and the production/delivery of the product will drive some margin reporting.
Separately in different aspects of mgmnt reporting R&D will be measured and will go into a calculation along with production costs and other to give a "project" P&L of a product line inclusive of R&D, same for a board line, a chip line and so on. Various ROI, time to positivity, component metrics and many other finance and other kpis we cannot imagine will be produced and some absolutely will have some input into pricing and margin reporting.
It generally will be a bloody nightmare for the finance or BI folk trying to report this this as already someone already stated - carving out the 7700/7780/previous chipset R&D will be terrible and some poor soul's responsibility and feature in a small box on a 1/3 of a ppt page in a 100 page pack for Lisa
Anyway...
I was semi keen on picking up one of the new gpus today, replacing an old 970 sli build that has finally run out of legs. I a reading here that general opinion is that these new cards haven't improved enough over the 2yr old 6XXX series. I am really going to get better value and same longetivity out of a 6700/6750 for 1440p?
the strangest thing I did notice finally reading about the leaked data on these cards is the small price gap between the 7700 and the 7800. the 80 seems a lot more card for "just" £50 more.