Really? Do your 6 pot BMW diesels achieve over 60mpg average (door to door) on a long run as that is achievable from the VAG 4 pots.
From the multitude of hire cars I've had the best has been the 1.6 105ps diesel which has managed 66mpg average in 3 different cars, and the 2ltr engine 60-62mpg. The best I've seen from a x20d (I've had 1 and 3 series cars fitted with that engine) has been 60mpg and more typically I get around 58mpg.
As I pointed out above, I have had 2 4 pot diesel Audis and 2 6 pot diesel BMW's. The worst average figure came from one of the Audis. The best did, admittedly, come from my first A4, but my 530d is quickly catching up as it breaks in.
The best bang per buck bargain was by far and away my 335d. Better economy than the 177 A4, and 160bhp more.
It could be that I, twice on the trot, managed to get dud engines. However, I think that even if that is likely, I still feel justified in my view that, at least for me, and my experience, that BMW 6 pots are at least as economical, if not more so, than their Audi 4 pot counterparts.
It will take some convincing for me to buy a relatively new Audi diesel in the future, where I'd be more than happy to buy the equivalent BMW.
On a run, door to door figures interest me not one bit. Average figures over thousands of miles, in multiple driving situations, are what actually matter in the real world. Moreover, my 177 was actually WORSE when I took it on the 60 miles, each way, commute to Aberdeen, rather than my normal driving about.