They would make more money! Bl**dy salesmen! I told them all through the process of buying mine that I would be paying cash for my car. They tried 3 times to go to finance whereby I would save £2k off the price, when I humored them they told me their interest rate was circa 10% (can't recall the exact figure now) - I lol'd!
It's absurd. Who would take finance from BMW when a bank will give you far more attractive rates??!
The deal they offered was the deposit contribution you get when you take finance. Who'd take finance from BMW? Somebody who realises it gives them an extra £2k off and the car and understands they can clear it when they wish, fund the car how they want and benefit from a further £2k discount.