It really depends on your view point.
Take your F10 for example. I saw at least 3 on the M6 this morning. An F10 owner is not looking for uniqueness, so to them it will serve no purpose. I know they are great cars and as a result are common. Yet I would not enjoy owning one for that same reason.
Whereas it totally doesn't bother me, if anything a cars uniqueness can be a problem for me because if a car is unique, it's probably unique for a reason, which might include:
a) It's just plain crap so nobody bought it. Look, I'm unique, I'm the only one daft enough to buy one when loads of other cars are better!
b) It's not crap, infact its awesome, but it didn't sell for another reason - because it's very expensive to buy or run, or because it's got some sort of flaw, or because it's expensive to run for the performance it offers, or whatever, that sort of thing.
Generally if you produce a car that's really very good at pretty much everything it set out to do then it's probably going to sell very well as a result, after all, exotics and halo models aside, thats the point in making cars. Everyone has a Honda Civic Type R EP3. Why? Because it's a damn good hot hatch, it's affordable, it's reliable, its just.. a very good example of what it is.
Nobody has a Toyota Corolla Compressor.. because it was rubbish. You could decide that because you wanted a unique hot hatch you'd buy a Corolla Compressor instead of a Civic Type R. Then spend all your time driving an inferior car as a result.
There are exceptions to every rule but this is generally why I don't care whether everyone else has the same car as me or not. It just doesn't really factor on my radar. Infact if anything I'd want the car I want to be as popular as possible because it makes buying them much easier. If everyone had a 6 cylinder F10 it would have taken far less than 5 months to actually buy one
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