They know they struck gold making a Deadpool film and kudos to them, they've given Deadpool every opportunity to thrive on his own, coupled with their excellent marketing, it's been everything a Deadpool character and movie should be.Great video (and song). I've got to say that the marketing for DP has probably been as good as any film I can think of. Superb.
A lot more marketing firms should take note on how to promote a movie.