Those bitrates are per multiplex, not channel. The HD multiplex has 4 channels sharing 36 Mbps using statistical multiplexing (bitrate is split amongst streams depending on how much bitrate each requires for a certain minimum quality level). It might be 40 Mbps but it was definitely going to be 36 Mbps originally. Maybe it can be increased by using a less robust mode, which might be used in areas that have already completed the digital switch-over.
The other SD multiplexes have about 24 Mbps split amongst ~10 channels but I don't think they're statistically multiplexed but rather given a fixed bitrate per channel.
The other SD multiplexes have about 24 Mbps split amongst ~10 channels but I don't think they're statistically multiplexed but rather given a fixed bitrate per channel.