[RXP]Andy;29044577 said:
1.109 for Shell vPower Nitro+ from my local Shell today.
Think about how much more the margin is on that.
I think more petrol stations need to start relying on their brand.
Shell Regular - £1.019
Shell VPower Nitro+ - £1.109
Remove VAT to both and you get
84.9p and 92.4p.
Then remove fuel duty at 58.0p and you get
26.9p and 34.4p.
I don't know what Shell pay for the underlying petrol and distribution network, but the Vpower gets them so much more money.
As we've seen, people are willing to pay the extra. Probably largely because as a percentage it doesn't look like much if duty+vat is included.