The whole shill thing is kind of nonsense, most of these guys are just happy and excited about tech. So they come on saying "hey this is new and cool" and people jump down their throats for "shilling", then they do in depth testing on something and say "this one scores higher than that one" and people jump down their throats for "shilling". Then they go "here's just a list of facts and test scores for a product with no comparison to anything else" and people jump down their throats for "shilling".
What do people want exactly? For me I think having more and different people doing different stuff in different ways its the best deal for us as it lets us actually get different points of views on this stuff before forking out money.
I totally get it if people don't like watching youtuber X, but hey, just don't watch them?