They're the problem though, every single one of us on here knows we're being shafted by Nvidia, we're PC enthusiasts, we know how much these things cost - £1200+ for a graphics card - Crazy. Apart from memory chips, I bet the BOM cost has hardly risen since the 900 series. It's pure profiteering and many on here are happy to just throw them the money.
Some are happy being mugged and will happily pay it (Apple thrive off these types of people) others won't but those that pay it can't complain when they're responsible for part of the problem.
I preordered last time but won’t be this time. Last release I had 2x 1080’s and then 2x 1080Ti’s.
Now I can only just get 1 x 2080Ti with ray tracing which I don’t even want and would rather have a pure 775mm2 cuda cored chip.
The main reason is there is absolutely no benchmarks at all. No reviews of the ray tracing, or deep learning cores. Or even of the cards and their boards and coolers.
I will wait until I get that information to justify a purchase.