Unfortunately if it was just a graphics card people, the same people generally, wouldn't keep going on about pre-orderers being kitten eating devils. There is more to it for that group. Probably that whether they can't afford it or are not buying it on principle, it still irks them that someone's is going to be bigger than theirs and need to vent that frustration in some way (not everyone mind).
You honestly think jealousy is a big part of people's reasoning?
GPUs increase in price by 60%+ in one generation, and you think
jealousy is driving complaints?
Many of us could easily afford a 2080 Ti without financial oblivion; we simply choose not to because the price increase offends us.
And once again... I'm almost always a mid-range buyer. I've managed to game very well on mid-range cards for decades without being consumed by jealousy of your xx80, Ti, Titan or Ultra cards

I've been a happy mid-range gamer for a long time (up until the 1000 series which I thought was a pretty drastic price increase from the 900 series in itself...)
This isn't about jealousy of halo products (and perf) when you consider that the price rise is hitting
all the tiers. 2070 up to £600 now. 2060 might be as much as £400 - that's not mainstream pricing
at all.
Lastly to the people saying "1060/970/HD470 are all you need for 1080p"... should mainstream stick at 1080p for good, now? Should the perf/$ of the 1060/970/HD 470 be a plateau that doesn't need to rise for mainstream buyers? Is that "our lot", whilst perf increases only come for those who are prepared to spend
ever-increasing amounts on halo cards? Is perf/$ a constant from now on?
Also, should developers create games that need more power before nV/AMD increase mainstream perf? Or should better cards for the mainstream come first, with software then being able to push forwards?