The 2080 has to beat the 1080Ti. If it doesn't, and convincingly enough, the 19th will see a flood of pre-order cancellations and within a few days you won't be able to find a 1080Ti for love or money lol! I know Nvidia want to clear out old stock, but that would be a step too far haha!
Reviews will not be able to test RTX, obviously, as there is nothing to test it with... therefore people will initially be making a purchasing decision SOLELY on the basis of the raw performance of these cards in current games and what the benchmarks on these show. If the 2080 is level pegging with the 1080Ti, but for £150 more, you'd have to be a complete fool to buy one. Even die-hard Nvidia fanboys won't be able to swallow that one. Nvidia will know this and the bashing they will get in the tech press and over damage to their reputation will be immense. I don't see why they would do that to themselves, they're just not that stupid. I'm quite sure we will see the 2080 beat the 1080Ti just enough to justify its purchase.
I agree but looking at the spec sheets i just don't see how the 2080 is going to be meaningfully faster then the 1080ti in raw performance.
1080ti Specs
Cuda Cores: 3584
Vram: 11GB
Memory Bus: 352bit
Memory Bandwidth: 484GB/s
2080 Specs
Cuda Cores: 2944
Vram: 8GB
Memory Bus: 256bit
Memory Bandwidth: 448GB/s
Its worse in every category so the only way it can make up the difference in specs is through clock speed. It will probably compare well against a stock 1080ti but once both are overclocked there will be nothing in it.