Rule #1 of team orders, don't make it sound like team orders.
Rule #2 of team orders, don't make it look like team orders.
Rule #3 of team orders, never admit to team orders.
LOL.
In fairness, the balls up today, was caused by Massa making the team order, obvious (which is understandable). It was also caused by Massa's engineer making it obvious that a team order was now being issued (which is understandable).
Ferrari knew that they were going to take a serious pummelling from the media/public, but they decided that winning the title is obviously more important.