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GTX 1060

The 980 was £420+ on release. It has only dropped to around £300 recently because of these new releases.

Also the exchange rate when the 900 series rekeased was just over 1.6. Now it is just over 1.3.... that is a 20% price increae just there....

Quoted for truth. Some sense, finally.
 
In my eyes, if can you get a lower tier card, with more memory and running on a newer architecture, if it's about the same performance with an older higher tier card then things can't be that bad.

The whole point for the AMD line was that they get better in time with drivers as it's a newer tech. The same can be said about 1060 or suddenly the same reasoning does not work for this card?

Is it not exactly the same thing?

You are ignoring the critical point of pricing though. If it's a lower tier card then it should be priced accordingly, not at a higher price than a higher tier 970 from the previous gen. In effect you are now paying a higher price for a low tier card so there is no benefit since you are paying extra for the extra performance. Anyone who wants to pay this price would have bought a 970 2 years ago.

AMD launched the reference 480 at the same price point as their previous gen 380/380X. Unfortunately Nvidia has not launched the 1060 at the 960 price point.
 
You are ignoring the critical point of pricing though. If it's a lower tier card then it should be priced accordingly, not at a higher price than a higher tier 970 from the previous gen. In effect you are now paying a higher price for a low tier card so there is no benefit since you are paying extra for the extra performance. Anyone who wants to pay this price would have bought a 970 2 years ago.

AMD launched the reference 480 at the same price point as their previous gen 380/380X. Unfortunately Nvidia has not launched the 1060 at the 960 price point.

More than half the increase is our currency being worth less than it was when the 900 series came out.
 
You are ignoring the critical point of pricing though. If it's a lower tier card then it should be priced accordingly, not at a higher price than a higher tier 970 from the previous gen. In effect you are now paying a higher price for a low tier card so there is no benefit since you are paying extra for the extra performance. Anyone who wants to pay this price would have bought a 970 2 years ago.

AMD launched the reference 480 at the same price point as their previous gen 380/380X. Unfortunately Nvidia has not launched the 1060 at the 960 price point.

well, let's see how much the custom 1060s cost. I was on a 970 until recently so for me it would have made no sense to buy a 1060. Other people on anything less than a 970 should see quite an improvement though. I want to see benchmarks already and I want to see how it fares and Doom etc .... c'mon 2pm already :)
 
meh, just the usual ASUS tax :p

Asus are probably one of the worst AIB's for AMD cards. The coolers look fancy but the actual cooling is nowhere near the good cards such as Sapphire Tri-x, MSI Twin Frozer and Powercolor.
Ridiculous Asus pricing but plenty of people obviously buy them hence why they think they can get away with it.
 
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