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Moreover, the GPU requirements for gaming at 4K are a little bit insane right now, given that multiple top-end cards are required to just get to acceptable FPS. This is just a way to make your investment in GPUs rapidly obsolete, if you intend on gaming. Solution? Waiting game - for more GPU horsepower down the line. For those of us on lower resolutions hopefully this is a boon as it will mean that the mid-range offerings will be more than enough.
Until there is a single GPU option that will run your games at 4K / 60 Fps for around the £500 it would be best to wait it out.