And yet AMD do just fine with Soldering the HS. ^^^^
Well, the one and only thing happened in the last half decade, IMO, is
this
I know 'Toms Hardware Maths' say the 7700K is the best thing in the world because the only thing that matters are 3 cherry picked games no one plays anymore and the only one oddity, not the price of it, not the £150 cooling they used 'and it needs, short of deliding' to get to the clock speeds they tested at, not any performance outside of thier hand picked 4 games because we all know the 7700K gets mullured everywhere else.... no... just a couple of old games, thats the world for these CPU's and all PC Hardware users kind.
For anyone who can see #### like that ^^^^ for exactly what it is CoffeLake is going to be a hard act to follow, so hard infect that if Intel even tried their shareholders would have a collective heart-attack.
This is the problem when a company gets to where Intel are at, its based on a model of minimum investment for established products and massive returns, if suddenly they can't maintain that model shareholders get very very nervous, so they invest as much in PR as they do in R&D for established products.
This is why Intel are so guilty on minimal incrementalism, they will work harder now as they have competition but AMD can never really threaten Intel, Intel have too much money, money buys you mind-share.
Most recent PcPer podcast, taking the #### out Ryzen because it has 64 PCIe 3 lanes, as if that was something of a joke, as if Intel limited to 48 was a much better idea, AMD always the clowns to be laughed at.
Since when was having more PCIe lanes a point of contention... it is if you're not Intel.