He's admitted multiple times that most of the stuff he says isn't some new fundamental way of thinking, it's pretty straightforward and when you think about it in logical steps, like his new book demonstrates it all seems to come together. The issue seems to be that for many people now, particularly young men, they struggle to apply these principles to their lives and his way of using archetypal stories and patterns, seems to resonate with them somewhat, rather than simply telling people to "get their **** together".
I don't think you get as far as he has and thrust yourself under a pretty huge spotlight like he did if you're just the "dumb person's, smart person". That in itself is a pretty lazy way of thinking.