It’s more prominent on the 5 LCI as the screen is bigger. The 7 looks a bit more integrated.
The new model 5 is nice in some ways but feels a step down in quality. I’ve driven a few. The new iDrive is a step backwards as well, it’s far too complicated with too many pointless features. It’s so much less tactile as well, you can do everything more easily on the previous generation cars, without having to use a touchscreen for everything.
I wouldn’t automatically assume the equivalent Audi/Mercedes is better though, that’s not normally the case in my experience.