And neither does this in all honesty. You've not explained
why it takes minutes/hours to update stock levels on the front end. I can tell people in basic terms as well....because your system is **** and massively under invested/outdated.
I don't mean to be harsh but people need to hear the truth. OCUK's stock ordering system is not fit for purpose for high demand items. It's not just OCUK in fairness, many websites have this problem and oversell. If the investment and effort is there, this can be completely eradicated by having proper "live" inventory updates on your websites by using proper queue systems and processes. I know how hard IT change can be, when you have an already online system and business running 24/7, but it sounds like this "2 years in the making" upgrade you talk of is needed more than ever and should be prioritized.
I do sympathize slightly but when you complain of lack of staff, jammed phone lines, channel issues bla bla bla (which are all true I know), it does come across badly when you then go and resell at the prices you are reselling at on top. That just rubs salt into the wounds of already disappointed customers after these cards....the very people that keep your business running.
I don't want the above to look like I am being aggressive and butt hurt about a GPU. I'm not. I'm just having a grown up conversation here with OCUK staff about your actual IT systems and why technically this is being allowed to happen.
You're not being harsh in the slightest, look back at my post history and you'll see that I've said as much myself a number of times. I've not exactly been trying to hid anything
However, as I've also said;
- This website isn't that old, it was "new" just a few years ago. The entire ordering system and gateway was overhauled at the same time. Since then we've improved it but the current traffic volumes whenever we put a card up for sale exceed even the busiest 'Black Friday' that we'd ever had previously. We can't really justify investing as much as we'd need to in the current site when we hope to be rid of it in a few months.
- As you alluded to, for a company like us (i.e. not just a basic box shifting retail company with a few hundred products), there are no off-the-shelf solutions so everything has to be tuned & tailored to fit. This takes time.
- We've been developing a new website for three years
- We've been working on three new internal systems to replace all of our current software for a little over a year.
- I've spent countless hours, including over 20 hours this week alone in training/testing/feedback sessions for the main one of those. On top of that our sales manager, ecommerce director and MD have spent a few more hours in calls regarding the new website processes.
- We genuinely can't move any of these improvements any faster as development is not in house. (We're already paying to 'put a rush on' and get the development time down by a third on the usual)
- all being well, all upgrades will be rolled our over the next 6-7 months, but then, obviously we'll need time to tweak.
We know our weaknesses which is why high demand items such as some CPUs and GPUs aren't on sale, save for a few burst sales done to keep the stock moving. On my side, items like Z590 motherboards and some systems where I don't have solid, imminent ETAs for stock are also off sale. I've got manufacturers moaning at me because I didn't launch Z590 four weeks ago, but since that launch up to the start of this week only 8 of about 50 board lines had had any stock delivered. It might seem like a weird thing for a reseller to say, but we are not excited about the prospect of taking your money, especially if we can't give you an ETA for your order.