Right but it's a bit of a stretch to say they lost out on sales just to create possible future hype. It's smacks of a misjudgement of demand rather than clever marketing..
It does seem odd but then if they were serious about selling the product how come we're two weeks after Xmas and everywhere is still out of stock? Nowhere is even advertising they're going to be getting additional stock in future either nor accepting pre-orders?
Plus the £60 RRP price seemed way cheaper than what Nintendo usually charges. By the time you figure the cost of the hardware, controller and bundled games (most of which sell for around £5 a go on virtual consoles) then subtract the retailer's cut they must be making next to nothing on each one sold.
There's something very odd about the whole NES classic situation that doesn't add up.
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